{"id":43,"date":"2026-08-30T22:13:48","date_gmt":"2026-08-30T20:13:48","guid":{"rendered":"https:\/\/izioptic.com\/gerer-stock-montures\/"},"modified":"2026-08-30T22:13:50","modified_gmt":"2026-08-30T20:13:50","slug":"gerer-stock-montures","status":"publish","type":"post","link":"https:\/\/izioptic.com\/ar\/gerer-stock-montures\/","title":{"rendered":"Bien g\u00e9rer son stock de montures : la m\u00e9thode simple"},"content":{"rendered":"

La plupart des magasins d’optique n’ont pas un probl\u00e8me de quantit\u00e9 de stock : ils ont un probl\u00e8me de visibilit\u00e9. Voici une m\u00e9thode en quatre temps, tenable par une \u00e9quipe de deux personnes.<\/p>\n

1. D\u00e9cider de ce qu’on suit vraiment<\/h2>\n

Tout suivre, c’est ne rien suivre. Commencez par les montures et les verres de s\u00e9rie. Les accessoires et les produits d’entretien peuvent attendre : ils p\u00e8sent peu dans votre tr\u00e9sorerie et beaucoup dans votre temps de saisie.<\/p>\n

2. Une r\u00e9f\u00e9rence, une fiche<\/h2>\n

Chaque mod\u00e8le re\u00e7oit une fiche article : marque, r\u00e9f\u00e9rence, coloris, taille, prix d’achat, prix de vente. C’est fastidieux la premi\u00e8re fois, et c’est fait une seule fois. Le jour o\u00f9 vous cherchez \u00ab ce mod\u00e8le en 52 \u00bb, la r\u00e9ponse tient en une recherche.<\/p>\n

3. Entrer les mouvements le jour m\u00eame<\/h2>\n

C’est le seul point non n\u00e9gociable. Une livraison saisie trois jours plus tard, c’est trois jours pendant lesquels votre stock affich\u00e9 est faux \u2014 et un stock faux est pire qu’un stock inconnu, parce qu’on lui fait confiance.<\/p>\n

Un stock \u00e0 jour \u00e0 90 % vaut mieux qu’un inventaire parfait fait deux fois par an.<\/p><\/blockquote>\n

4. Regarder ce qui ne bouge pas<\/h2>\n

Une fois par trimestre, sortez la liste des r\u00e9f\u00e9rences qui n’ont pas boug\u00e9 depuis six mois. C’est l\u00e0 que dort votre tr\u00e9sorerie. Deux options : les mettre en avant autrement, ou les solder. Les garder \u00ab au cas o\u00f9 \u00bb est une d\u00e9cision aussi, mais une d\u00e9cision co\u00fbteuse.<\/p>\n

Les trois chiffres \u00e0 surveiller<\/h2>\n\n\n\n\n\n\n\n
Indicateur<\/th>\nCe qu’il dit<\/th>\n<\/tr>\n<\/thead>\n
Rotation<\/td>\nCombien de fois votre stock se renouvelle dans l’ann\u00e9e<\/td>\n<\/tr>\n
R\u00e9f\u00e9rences dormantes<\/td>\nLa part de votre stock qui ne travaille pas<\/td>\n<\/tr>\n
Ruptures<\/td>\nLes ventes que vous n’avez pas pu faire<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Les ruptures sont le plus difficile \u00e0 mesurer, parce qu’une vente manqu\u00e9e ne laisse aucune trace. C’est justement pour \u00e7a qu’il faut la noter au moment o\u00f9 elle se produit.<\/p>\n

Et l’inventaire annuel ?<\/h2>\n

Il reste utile, mais il change de r\u00f4le : ce n’est plus le moment o\u00f9 vous d\u00e9couvrez votre stock, c’est le moment o\u00f9 vous v\u00e9rifiez que votre suivi est juste. Si l’\u00e9cart est faible, votre m\u00e9thode tient. S’il est important, ce n’est pas l’inventaire qu’il faut refaire \u2014 c’est la saisie quotidienne qu’il faut reprendre.<\/p>","protected":false},"excerpt":{"rendered":"

La plupart des magasins d’optique n’ont pas un probl\u00e8me de quantit\u00e9 de stock : ils ont un probl\u00e8me de visibilit\u00e9. Voici une m\u00e9thode en quatre temps, tenable par une \u00e9quipe de deux personnes. 1. D\u00e9cider de ce qu’on suit vraiment Tout suivre, c’est ne rien suivre. Commencez par les montures et les verres de s\u00e9rie.\u2026<\/p>","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-43","post","type-post","status-publish","format-standard","hentry","category-gestion-magasin"],"yoast_head":"\nG\u00e9rer son stock de montures : la m\u00e9thode simple - izioptic<\/title>\n<meta name=\"description\" content=\"Une m\u00e9thode en quatre temps pour suivre son stock de montures sans y passer ses journ\u00e9es, et les trois indicateurs qui m\u00e9ritent vraiment votre attention.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/izioptic.com\/ar\/gerer-stock-montures\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"G\u00e9rer son stock de montures : la m\u00e9thode simple - 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