{"id":42,"date":"2026-08-30T22:13:48","date_gmt":"2026-08-30T20:13:48","guid":{"rendered":"https:\/\/izioptic.com\/dossier-client-opticien\/"},"modified":"2026-08-30T22:13:50","modified_gmt":"2026-08-30T20:13:50","slug":"dossier-client-opticien","status":"publish","type":"post","link":"https:\/\/izioptic.com\/ar\/dossier-client-opticien\/","title":{"rendered":"Ce qu\u2019un dossier client d\u2019opticien doit contenir"},"content":{"rendered":"<p>Un bon dossier client n&rsquo;est pas un dossier complet : c&rsquo;est un dossier qu&rsquo;on peut lire en quinze secondes pendant qu&rsquo;un client attend au comptoir. Voici ce qu&rsquo;il doit contenir, et dans quel ordre.<\/p>\n<h2>L&rsquo;identit\u00e9, mais courte<\/h2>\n<p>Nom, t\u00e9l\u00e9phone, date de naissance. Le t\u00e9l\u00e9phone compte plus que l&rsquo;adresse : c&rsquo;est par l\u00e0 que passent les rappels de renouvellement et les avis de commande arriv\u00e9e.<\/p>\n<h2>L&rsquo;ordonnance, avec sa date<\/h2>\n<p>La correction sans la date de prescription ne vaut pas grand-chose. C&rsquo;est la date qui vous dit si l&rsquo;ordonnance est encore utilisable, si un contr\u00f4le s&rsquo;impose, et qui vous prot\u00e8ge en cas de contestation.<\/p>\n<p>Notez syst\u00e9matiquement :<\/p>\n<ul>\n<li>la sph\u00e8re, le cylindre et l&rsquo;axe pour chaque \u0153il ;<\/li>\n<li>l&rsquo;addition s&rsquo;il y en a une ;<\/li>\n<li>le prescripteur et la date ;<\/li>\n<li>l&rsquo;\u00e9cart pupillaire mesur\u00e9 en magasin \u2014 c&rsquo;est votre mesure, pas celle de l&rsquo;ordonnance.<\/li>\n<\/ul>\n<h2>L&rsquo;historique des montures<\/h2>\n<p>C&rsquo;est la partie que les opticiens sous-estiment le plus. Savoir quelle monture le client portait, sa taille, sa mati\u00e8re et ce qu&rsquo;il en a pens\u00e9 transforme la vente suivante. Un client qui revient et \u00e0 qui vous dites \u00ab la derni\u00e8re fois vous \u00e9tiez en ac\u00e9tate, \u00e7a vous allait bien mais vous trouviez \u00e7a lourd \u00bb n&rsquo;a plus l&rsquo;impression d&rsquo;\u00eatre un num\u00e9ro.<\/p>\n<h2>Les lentilles, s\u00e9par\u00e9ment<\/h2>\n<p>Un porteur de lentilles a un dossier parall\u00e8le : param\u00e8tres, marque, rythme de renouvellement, tol\u00e9rance. Le m\u00e9langer avec les montures fait perdre les deux.<\/p>\n<h2>Ce qui a \u00e9t\u00e9 factur\u00e9<\/h2>\n<p>Le dossier doit porter le lien vers les factures et les paiements. Pas les montants recopi\u00e9s \u00e0 la main \u2014 le lien. Sinon vous entretenez deux v\u00e9rit\u00e9s qui finissent par diverger.<\/p>\n<blockquote><p>La r\u00e8gle simple : une information est saisie une fois, \u00e0 un seul endroit, et tout le reste y renvoie.<\/p><\/blockquote>\n<h2>Ce qu&rsquo;il ne faut pas y mettre<\/h2>\n<p>Les commentaires longs, les notes personnelles, les d\u00e9tails qui ne serviront jamais. Un dossier surcharg\u00e9 n&rsquo;est pas consult\u00e9 ; il est parcouru en diagonale, et l&rsquo;essentiel s&rsquo;y noie. Si une information ne change rien \u00e0 ce que vous ferez lors de la prochaine visite, elle n&rsquo;a pas sa place dans le dossier.<\/p>\n<h2>Le test<\/h2>\n<p>Ouvrez un dossier au hasard. Si vous ne pouvez pas dire en quinze secondes ce que ce client porte, depuis quand, et ce qu&rsquo;il vous doit, le dossier est mal construit \u2014 pas incomplet.<\/p>","protected":false},"excerpt":{"rendered":"<p>Un bon dossier client n&rsquo;est pas un dossier complet : c&rsquo;est un dossier qu&rsquo;on peut lire en quinze secondes pendant qu&rsquo;un client attend au comptoir. Voici ce qu&rsquo;il doit contenir, et dans quel ordre. L&rsquo;identit\u00e9, mais courte Nom, t\u00e9l\u00e9phone, date de naissance. Le t\u00e9l\u00e9phone compte plus que l&rsquo;adresse : c&rsquo;est par l\u00e0 que passent les\u2026<\/p>","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-42","post","type-post","status-publish","format-standard","hentry","category-metier"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dossier client d&#039;opticien : que doit-il contenir - izioptic<\/title>\n<meta name=\"description\" content=\"Identit\u00e9, ordonnance dat\u00e9e, historique des montures et des lentilles, facturation : ce qu&#039;un dossier client d&#039;opticien doit contenir, et ce qu&#039;il faut \u00e9viter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/izioptic.com\/ar\/dossier-client-opticien\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dossier client d&#039;opticien : que doit-il contenir - 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